14 common Misconceptions about Digital marketing and advertising

Businesses all around the globe choose digital marketing and advertising as a major part of their promotion. The reason is quite simple because it works. The growth in the digital market and in its specification has attracted brands to follow it.

We cannot just have quality driven sources every time; as digital marketing has several misrepresentations. They are termed as myths, but these misconceptions are harming the understanding of digital marketing.

The below mentioned are 14 common misconceptions about Digital marketing and advertising:

Digital marketing means social media
Social media is a digital platform, not a digital marketing process. People usually relate digital marketing and advertising to social media. This deviates their idea about what digital marketing is all about.

Digital marketing- A broad concept
Digital marketing is a broad concept. It has various elements including social media. But social media is just an important part of digital marketing. Digital Marketing involves everything that uses computers, smart phones, tablets, billboards, radio or television etc. e-mails and mobile websites is its expanded form.

2. Not applicable for small businesses

We see big brands thriving through advertising in Digital platforms with good results. But a misconception by the small businesses that they are not applicable for digital marketing leaves them helpless.

Anybody can prefer digital marketing
Digital marketing helps you to communicate with the customers. It doesn’t matter what size your business is, you can still post yourself on social media and can express your product or service. Digital marketing helps them by providing tools to market their business.

3. Digital Marketing is expensive

This happens to various small business operations that they refuse marketing digitally. A belief that it’s an area that consumes much payment than usual business is a misconception.

Financial support available
The price tag that displays cost efficiency is something that brings hesitation in small businesses. But in reality, the market is growing each day and every part of it is developing and expanding. Many platforms are built with ranging costs that are affordable and cheaper. Companies like Facebook, Google are nowadays delivering financial support helping out many startups to showcase them.

There are also various digital marketing agencies that are ready providing unique strategies in digital marketing.

Visit for any kind of digital marketing and advertising.

4. Execution in digital marketing is difficult

Many businesses leave digital marketing considering it as a difficult area. They believe that they lack manpower and money to indulge in this form of marketing.

Simple to Execute
It’s a major misconception when people find it difficult to execute their businesses through digital marketing. But,It’s the easier way. All you need to do is to fix your objective and run an online campaign. You can increase your conversion rates through various platforms. Taking help from a digital marketing agency will be helpful.

5. It is time-consuming

Certainly every medium takes its time. But considering digital media to the foremost is unfair. Digital marketing is a wider market with different platforms and it does not take the time as much as one expects.

Least time consuming
With comparison to other mediums, digital marketing is the least time consuming. On the other hand social media keeps you informed and alert about consumer updates along with various tools.

6. Not significant in a business strategy

Simply involving digital marketing into the business without using it cannot encourage your business. Few companies do not develop this form of marketing overlooking the trends it has created.

Plays a major role in developing your business
Considering the importance of digital marketing through a data analysis can break the misconception. Due to digital marketing about

emails with special sharing button increases click-through rates by 158%
Regarding social media, the budget will be double within the next 5 years.
68% of event marketer believe Digital marketing is the most effective medium
Nearly 50% of the content marketing companies follow strategies through digital media.
This analysis effectively displays the importance of digital in a business. Overlooking it can less intensify the business.

7. Applicable only for specific industries

If you really agree with this misconception, well then you lose your opportunity. Your business might be traditional or boring; but, that doesn’t mean digital marketing is not your cup of tea.

Even for Traditional businesses
A Digital platform is a huge cloud that covers maximum regions. It also provides separate platforms for specific businesses. No matter you are not delving into modern technologies and ideas, there are no rules in digital marketing.

The effectiveness of this form can forge any type of product or service to gather attention if used appropriately.

8. It doesn’t bring good results

Any content cannot generate results, specifically good results. Many businesses just aim at creating maximum contents and spreading it all over the medium. Well, that doesn’t work.

Good digital Marketing is necessary
To develop a transfiguring digital marketing process you need to have an efficient strategy. Following steps like Probe, strategize, build, optimize, publish, promote, track and refine.

These are the basic steps that a business can follow to get the digital marketing on track.

9. No existence of SEO

Every website looks for a terrific conversion rate, but a misconception about the non-existence of search engine optimization leaves them behind. But on the other side, customers can only find your brand on the top through SEO.

SEO is still active
Digital marketing plays a major role in getting the ranking higher. That’s where SEO emerges and has importance. They can help you gain position in prominent search engines and can generate effective leads (look for the diagram above).

Believing that SEO is dead can bring your business to pour down.

According to researches and analysis,

In B2B- SEO plays about 57.4% of its role while,

In B2C it has 41% impact.

10. Difficult to measure

It is a pathetic misconception especially in this growing age of technology on digital platforms. Companies pull back their various important projects succumbing to this myth. It denies them the benefits of digital marketing.

Easily available and accessible
Every day a new application is developed increasing digital capability to its best. Nowadays, there are more up to date real- time data than ever before.

You can simply get your data analysis regarding the hike in visitors if you post on Facebook or twitter. They explain a proper web analytics with reliability.

11. Impossible to compete

New businesses avoid this market wondering about the competition. It is difficult to beat everyone but not impossible to compete. Being a new business, it’s all about how you stand out from the crowd.

Be Unique & stand out from the crowd
The competition in the digital platform is developing the standard of competition. If you want to exist, you need to fight them. It’s not easy neither very difficult.

You are there for a business and it needs attention. The process of having innovative functions is something that can let you stand out from the crowd. Believing that it’s difficult to compete in this market may keep you away from profit.

12. Accurate of technical people

This is one of the most annoying misconceptions predominately. Having a business through digital marketing is all about marketing, not at all technical.

Make your marketing better
The misconception or believing that handling digital marketing requires tremendous technical skill is a myth. You place your business on various digital platforms to let your product grow.

Using your skills to bring the brand under people’s consideration and making it exciting delivers the result.

Technicalities are just a part of it.

13. Any content is successful

Without any priority to your vision, creating a brand lacks sensibility. To tell customers what your intention is and to grab their attention, it’s very imperative to have content.

Content is king
To be successful with your strategy in digital marketing is not about simply distributing your content. In fact, that can cause damage to your marketing.

A good digital marketing strategy involves high quality content development. A good content is relevant to gain targeted audiences. If once a visitor likes your content, then it’s certain that they are going to visit you again and again.

Don’t’ ruin your business by overlooking the content management.

14. Campaigning is bust in Digital Marketing

The answer to push-and-pray marketing is to plan your marketing in advance: to sit down and create a Marketing Machine so that your marketing runs smoothly and effortlessly all year long. Creating a year-round plan for marketing can really improve the number of sales that you’ll be able to make, and keep a steady stream of clients and income coming in. There are several things to consider when creating your Marketing Machine:

Do you ever feel like you’re constantly running around, trying to get your marketing materials put together and out the door? Are you frazzled by the marketing process, and driving your writer, designer, or printer absolutely nuts? Is your “plan” to just pick one new idea every now and then to implement? Or are you constantly hopping on the latest marketing idea, and throwing away your time and money with your efforts?You’re not alone; most small businesses have the same approach to marketing. The result is marketing that’s not cohesive; it’s marketing using the “push-and-pray” method – you just create marketing pieces here and there, and then hope for new clients and sales to come rushing in. When you’re busy, you just forget or put off your marketing entirely; then, when you finish all of your client projects, you panic, push out some new marketing materials, and hope for the best.
The answer to push-and-pray marketing is to plan your marketing in advance: to sit down and create a Marketing Machine so that your marketing runs smoothly and effortlessly all year long. Creating a year-round plan for marketing can really improve the number of sales that you’ll be able to make, and keep a steady stream of clients and income coming in. There are several things to consider when creating your Marketing Machine:

Consistency and repetition are two of the most important things to planning your marketing. Experts say that you have to make 6 to 12 “first” impressions on a potential client before you’ll be remembered. So make sure to set up your Marketing Machine to include many marketing pieces per year, evenly distributed throughout the year (see “Timing,” below) and presented in many different ways (see “Format,” below).

You should also make sure to have consistent and repetitive copy and design elements throughout your materials. Using some of the same text selling points across all of your marketing materials helps increase memorability. And making sure the look-and-feel of your materials is also consistent, with a well-designed and well-established Visual Vocabulary, will make the pieces of your Marketing Machine look like a well-planned, professional, and unified set, instead of a disjointed mess, just slapped together.

Format is the way that you’re delivering your marketing materials. Marketing can be presented in many formats:

• Printed materials, like stationery, brochures, postcards, and datasheets

• Online materials, like your website

• Digital materials, like Word templates, email signatures, and PDF files

• Written materials, like articles and press release

• Meeting and presentation materials, like PowerPoint presentations, presentation folders, proposal covers, and leave-behind materials like brochures or other marketing pieces.

• Follow-up materials, like eZines or online newsletters, offline newsletters, sales letters, and thank-you cardsIt’s important to match the media that you’re marketing in to your target audience to get great results from your Marketing Machine.

For example, if your audience is highly technical, marketing online is probably a good idea. But if you’re selling to people who rarely use computers, printed media would be a better direction to take.

Timing includes making sure that you market consistently throughout the year. But there are some other factors to consider when setting up your Marketing Machine.

Make sure that you set up your Marketing Machine so that you have plenty of time to create your materials and promotions. Consider working materials in “off times” for your business, such as the holiday season, or on slow days. Working on marketing when you’re not busy with other projects will allow you to make the best possible use of your time and to devote enough attention to each of your marketing efforts.

If you partner with vendors, such as designers, printers, copywriters, or others to create your marketing materials, make sure that they have enough time to do a good-quality job as well. Ask what their lead times are, and be sensitive to their busy times as well.

Another technique to cut down on time spent working on your Marketing Machine is to batch similar projects together; for example, writing several articles at once and then setting up those pages on your website so that they’re ready to send when it’s time to release them. Some newsletter services, such as Email Brain (www.emailbrain.com) even allow you to set up your newsletters to send at a scheduled time in the future-even months down the road, which automates your Marketing Machine even further.

Budget approximately 10% of your gross profit for marketing use, say the experts. Be sure that you include all aspects of creating your marketing materials, including:

• Design work

• Copywriting and copyediting

• Printing

• Mailing

• Placement fees for advertising

• Public relations

• HTML newsletter service fees

• Website hosting and domain name fees

• Website maintenance and updates

• Search engine optimization

• Trade show fees

• Referral and affiliate feesSome businesses also include networking fees, like meeting costs and membership dues, in their marketing budgets.

Batching several projects together not only helps with timing but also with staying within your marketing budget. For example, if you plan to send several postcards in a year, you can often save money by designing and printing them together. You can also save printing set-up fees by printing all of your materials for a year at once: that way, the printer only has to do the set-up work once. You might be able to get a discount on your web hosting or HTML newsletter fees by pre-paying an entire year at once.

And make sure to set a bit of your budget aside for unexpected marketing efforts: for that press release you’ll have to send when you win an award, or for advertising in the perfect new publication for your target market.

Evaluation of Success means asking your new leads how they found you, and tracking the resulting sales and conversion rates. Make sure that each of the components of your Marketing Machine is working for you and producing results. But be sure that you give those components a bit of time to begin working: it often takes a bit of consistent repetition in marketing to see some results.